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lettuce be cereal
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Discussion Starter #1
http://www.autoblog.com/2011/03/02/report-mitsubishi-official-says-evo-franchise-is-dead/

According to Gayu Eusegi, head of global product development for Mitsubishi, the Lancer Evolution X will be the last Evo the Japanese automaker ever builds. Eusegi says the move is part of a shift in strategy to put the company's product focus and ethos on leadership in EV technology.

To that end, Autocar indicates that Mitsubishi will release eight fully-electric or hybrid-electric cars by the time 2015 rolls around, and make a grab for a big portion of the CO2-reduction market share. It goes without saying that the fun-yet-fuel-swilling Evo just doesn't fit that mindset, particularly since it apes a rally car that no longer exists.

Despite the Evo's huge popularity, Mitsubishi apparently isn't scared of the step and says it's confident that consumers will glom on to the idea and rally behind the brand. By killing the Evo, they're making their intentions plain to an increasingly environmentally-conscious car-buying public.

Eusegi killed dead any notion that the brand would roll out a performance-oriented hybrid as well. "Maybe the world can change, and maybe someday we can do a motor race by electric vehicles. Maybe then we can enter the market agian," he said.

This report of the Evo's death would seem to stand in contrast to multiple reports that an Evo XI is in the works with a hybrid drivetrain. We're taking this latest Autocar missive with a few grains of salt, as we can see how Eusegi may have simply meant that an Evo that relies exclusively on internal combustion is dead – a hybrid Evo would seem to offer a nice technological bridge to Mitsubishi's more electrically minded future. Hat tip to Dennis!
 

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(•_•) ( l :) (.-.) (: l )
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12,876 Posts
This is disappointing.

Now the lack of competition between Subaru/Mitsubishi will probably make the WRX and STi fall off the map (atleast in improvements/more power)
 

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Sith Lord
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3,746 Posts
this is the way all auto maker are going to go in the next few years... i wouldn't be supprised to see every "sports" car other than the vette, camaro, and mustang completely gone by 2015...
 

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Banned
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1,515 Posts
lmao at the tree hugger comments cause your an idiot if you believe that. It has just as much to do as running out of oil as it does saving the environment.
Why you mad? Sorry for the stab at your hippie homies. Don't be mad ;)
 

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Boots to Asses
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6,403 Posts
Nobody is going to buy these fucking hybrids. Obama or the government needs to realize that ppl will buy used cars first bc the price of a hybrid is 10k more than a gasoline engine.

Fuck hybrids:thumbsdow
 
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